Running a digital agency of your own is always a challenge because you will always experience different demands from your clients, which require you to find different creative solutions.

However, the main issue is keeping your agency in the way of the competition, encouraging more customers to use your services. So that, there are 3 main issues you may face, running an agency. Know your enemy!

Losing Talents

The statistic is sad. Nearly 30% of employees of digital agencies are leaving companies each year. And this flow creates a major issue for your company.

The best way to avoid it is the creation of a developed recruitment system, finding a correct approach for educating employees, and creating all the conditions for them to stay.

You have to show that you are a serious company, and you are looking for specialists. Create all the conditions for them, so they will face your company as a desired destination, but not an opportunity to boost themselves to some higher positions.

Expectations of Clients

Many clients have raised their expectations from work. And that is not astonishing at all. People see the development of technologies and think that they will get something really innovative.

However, in most cases, their expectations are wrong, because the technologies have not reached the level of sci-fi movies yet, so you have to give them an opportunity to see, what they will get.

You have to bring a balance of different tactics. Show customers your way of working, and have permanent communication with them. Moreover, you have to bring them clear information about what is going on and tell them about any possible delays and the reasons of them. Even more, you have to document every step in your conversation in order to avoid different picky situations when the project is done.

Rapidly Changing Technologies

The fact that technologies are changing nearly every month doesn’t even look jokingly nowadays. This way, you may never be sure that your team, used to working with some specific tools would not have to learn other tools.

However, you can avoid even this issue. First of all, you have to research the current technology market regularly. This way, you will know in advance what would be trendy tomorrow. After that, you have to provide your team with the courses for some specific tools and spend some working time developing their skills.

Also, you don’t have to be afraid of hiring someone new, who is keen on some specific technology. You will be able to give this employee knowledge about the way you work, and one day, his skills would become useful. Experimenting is always welcomed in digital agencies.

Even more, find someone to create a union with. Sharing your experiences would not be a “leak to the competing team”, but an opportunity to reach better results in your further work.